Round Up – Online Display Advertising in 2013 and Beyond 

Last week I attended the Interactive Minds event “Online Display Advertising in 2013 and Beyond” held in Brisbane and I would like to share with you some top-line information on what was discussed.

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Round Up – Recruitment Advertising Measurement 

John Wanamaker once said “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”, with difficult market conditions, now is the time to maximise your budget by finding out which half. Continue reading

ROUND UP – SOCIAL UPDATE 

I wanted to share with you a new product that Facebook announced earlier this month called Facebook Graph Search.

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Trends: 13 for 2013 

The only way to survive and thrive today is to arm yourself with the right tools.

With 13 for 2013, we’ve boiled down the essence of 13 key trends that will influence all of us in the year ahead with the language of today, in 140 characters or less.

 

Download the iBook or PDF to learn more

Round Up – Mobile Update 

There has been a lot of talk over the past two years on the importance of embracing mobile platforms, with all signs pointing to 2013 as the year that Mobile (phone and tablets) overtakes Desktop computers as the primary internet device. With that in mind, I thought I’d go over some of the numbers around mobile and look at opportunities available with this technology.

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Round Up – Job Advisor 

I’d would like to share with you a new site which offers a different approach to attracting personnel.

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That is going straight to the Pool Room! 

Just thought I’d share this cool (by cool I mean psychedelic, mind-bendingly bizarre) animated website created for Zune back when they were still making digital media players.

Prosumer Report: Aging: Moving Beyond Youth Culture 

Euro RSCG’s newest study uncovers a pushback against society’s youth obsession and a fear of living “too long.”

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Round Up – Presentation by Liz Weeks at the Recruitment through Social Media Conference 

Last month Liz Weeks, our General Manager, gave a talk at the “Recruiting Through Social Media Conference” which was held in Sydney.

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That is going straight to the Pool Room! 

 
Check out this cool animation built purely to give Coca Cola a bit of social media exposure coinciding with Domino Day in the Netherlands